Here’s why Google’s Fitbit purchase is worth every penny—even if we never get a Pixel Watch

It’s not the devices, it’s the data.

The smartwatch wars just got a whole lot more interesting. Google has announced that it will be purchasing Fitbit for $2.1 billion and bringing one of the most popular fitness and smartwatch brands into the Google tent. As with any acquisition, it’ll be a while before the first fruits of the merger are realized, but there’s certainly a lot to be excited about.

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