A lot is riding on the Nintendo Switch. The veteran game company, while still enjoying relative success in the handheld market despite the ubiquity of smartphones and tablets, really struggled to drum up interest in its last home gaming machine, the dualscreen Wii U. Mixed marketing messaging and a lack of games meant the Wii U never got anywhere close to reaching its potential – let alone the lofty sales figures of its predecessor, the motion-focussed Wii.