Google did not just turn into Alphabet

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In the past half-day since Google announced Alphabet, there’s been just as much confusion as there has been understanding. What Google didn’t do was turn themselves into a different company. What Google DID do was to create an umbrella company that’s able to better handle all the strange or otherwise non-Googley projects they’ve found themselves creating over the past few years. Google isn’t done, and you’re not going to be “Alphabetting” anything when you need to search the internet.

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