Apple is dominating the smartwatch business and Google is finally feeling the FOMO. With Apple Watch devices capturing almost 46% of the market in Q2, Google with its WearOS smartwatch software, knew it had to respond. On November 1, Google paid $2.1 billion to acquire fitness-tracker brand Fitbit. They current sit second in the wearable band market, at 24%.
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https://www.slashgear.com/google-bought-fitbit-what-this-means-for-smartwatches-market-10599118/