Smartwatches are a dime a dozen these days but, despite being targeted at the general population, some would point out how they seem to be designed more for males or at least those with larger wrists. Even those that are explicitly marketed to be for women still share the same watch and strap sizes as other models. That may be the issue that Garmin will be addressing with a new Lily smartwatch that is seemingly designed for those who prefer smaller, more discreet wearables.
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https://www.slashgear.com/garmin-lily-smartwatch-leak-suggests-a-female-target-market-26656995/