The rough-wearing, unpretentious, fun personality of G-Shock watches could hardly be better experienced than by testing one while riding ATVs around the muddy woods in New Jersey. That is how the brand introduced the new Mudmaster GGB100 to several New York-based journalists one recent Wednesday.
It easily survived the bumpy ride, being totally submerged in mud, an encounter with a hostile local, and an ATV that seemed to catch fire briefly. Of course, that’s a fraction of what the Mudmaster is built to withstand and just a small piece of the performance it promises, and the GGB100 packs new durability features and tech at a characteristically approachable price.
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