Fitbit Premium: How the new subscription service will get you fit and healthy

The lowdown on how Fitbit is ready to get more personal about your data

Earlier this year, Fitbit CEO James Park announced that the company would roll out a paid service called Fitbit Premium. Now Fitbit has unveiled what that service looks like alongside its new Versa 2 smartwatch, and given us a short demo.

In short, Premium feels like the convergence of Fitbit’s various strands and acquisitions over the years; a junction of ideas in one paid-for app (well, technically two apps; more on that in a moment). The service will cost $9.99 a month or $79.99 a year when it rolls out in September this year. It will roll out in the US, UK and 15 other countries to start, with others to follow in 2020.

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