The lowdown on how Fitbit is ready to get more personal about your data
Earlier this year, Fitbit CEO James Park announced that the company would roll out a paid service called Fitbit Premium. Now Fitbit has unveiled what that service looks like alongside its new Versa 2 smartwatch, and given us a short demo.
In short, Premium feels like the convergence of Fitbit’s various strands and acquisitions over the years; a junction of ideas in one paid-for app (well, technically two apps; more on that in a moment). The service will cost $9.99 a month or $79.99 a year when it rolls out in September this year. It will roll out in the US, UK and 15 other countries to start, with others to follow in 2020.
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