What features you’ll gain from signing up to Fitbit’s subscription service

If you own a Fitbit fitness tracker or smartwatch, you’ll have access to Fitbit Premium, a subscription service that can unlock additional features, data and insights that can help you keep on top of your health and fitness goals.

Your Fitbit can will operate fine without it, but you might find things inside of the Fitbit companion app that are only reserved for Premium users. It’s been over a year since Fitbit launched the service and it recently revealed it’s hit 500,000 subscribers.
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https://www.wareable.com/fitbit/guide-to-fitbit-premium-8162