There’s a lot that we really like about Fitbit’s first smartwatch, but ultimately the software niggles make it difficult to put it in the same bracket as the Apple Watch, the best that Android Wear has to offer and Samsung’s Gear smartwatches right now. When those issues are resolved and we are hoping that they are by the time it’s ready to launch in October, then it’s going to be different story altogether. Yes, the design will divide, but it’s one that we’ve grown to accept, just not love. Fitness and sports tracking including the Coach platform make a really good impression and smartwatch features like notifications, music player support and Fitbit Pay work without issue. Then there’s the battery life, which wipes the floor with the competition. The Ionic represents the best of Fitbit, it’s just a shame we’re being made to wait for the complete smartwatch experience.

The Fitbit Ionic is significant. Not only because the wearable is Fitbit’s first self-proclaimed smartwatch, but because it feels like the first 24/7 smartwatch.
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https://www.wareable.com/smartwatches/fitbit-ionic-review