Fitbit co-founder: ‘We lead and others follow’ – here’s where Fitbit’s heading next

Eric Friedman explains where Fitbit is taking us next

Fitbit will still lead the way on hardware innovation and new sensors, even after its buyout by Google. That’s the opinion of Fitbit CTO and co-founder Eric Friedman, who spoke to Wareable in an exclusive interview.

We caught up with Eric to find out about the company’s outlook under Google, and whether it would be more focused on services than new hardware:

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