Emporio Armani Connected review : Sharp on the outside, shallow on the inside

There’s no doubting the Emporio Armani Connected is one of the more stylish Android Wear smartwatches we’ve come across. While it shines in the design department, though, it doesn’t offer much when it comes to features beyond the basics. Android Pay would be a natural addition to this package, and the lack of micro-apps result in this maxing out as a base-level experience. So a richer Wear experience exists elsewhere but we’ve no doubt the Connected’s looks alone will help it sell and sell.

Emporio Armani isn’t completely fresh to the world of smartwatches, after releasing a collection of hybrids last year. But with the Emporio Armani Connected and its full touchscreen face, this represents the Italian fashion house’s first dip into the world of Android Wear.

Just as you would expect, entry doesn’t come cheap, either. We’re still a long way away from Tag Heuer or Louis Vuitton territory, but with prices starting at £339/$448 and higher end Connected models featuring a £389/$513 price tag, it is among the most expensive to choose from in the large Fossil Group litter.

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