The brand (and its affordable wares) are finally back in the U.S. following a lengthy hiatus.
When the precursor to the Swatch Group was being organized in the late 1980s, the conglomerate made the decision to withhold certain brands from the U.S. market in order to concentrate on their heavy hitters in North America, such as Omega and Longines. Certina was among the brands that was reserved for the local European markets (and did quite well there).
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