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Can Citizen Get Away With a $6,000 Automatic Watch?

Can Citizen Get Away With a $6,000 Automatic Watch?

Posted on March 5, 2021August 27, 2023 By Jarvis

It’s got a high-end automatic movement and finishing…but will the watch-buying public care?

Japanese watch companies make strategically baffling moves with some regularity. The new circa-$6,000 automatic watch from Citizen doesn’t seem to fit with the brand’s familiar character or affordable positioning — but it does fit into an overall trend of once primarily inexpensive Japanese brands moving significantly upmarket.
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