Luxury watchmaker Breitling, most known for their aviation-related mechanical watches, has made its first entry into the smartwatch market.

The company has just released its Exospace B55 timepiece, a “connected watch” that focuses on smartwatch-like notifications over running full-blown apps like the Apple Watch or Samsung Gear S2. This strategy sees Breitling joining other traditional watchmakers like TAG Heuer and Fossil in appealing to those who would still prefer wearing standard timepieces.
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