Bragi’s wearable exit proves just how hard it is to make a true hearable

Is it over to the Apple and thetitans to keep that hearable dream alive?

There was an air of inevitability about Bragi’s decision to sell its Dash business, ultimately signalling the end of its foray into the world of wearables.

In recent meetings with the company, talk began to shift slightly away from its Dash smart earbuds to building its nanoAI platform. A platform that would make it easier and more affordable for other companies who build wearables, medical devices and even smart home devices to make their hardware smarter and more intelligent. When a startup starts to talk about opening up its platform, alarm bells start to ring.

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