September 9 may turn out to be lucky for Apple again.

Buzzfeed on Friday reported Apple will hold its next product launch the week of September 7, with September 9 being the most likely date. The timing would align with Apple’s strategies from previous years — including the iPhone 6 last year, which also was announced on that day. The iPhone 6 and its larger sibling, the 6 Plus, have become Apple’s best-selling devices ever and have made Apple the most profitable public company in the world.
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