Apple claims 99% satisfaction in latest iPhone ads

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“If it’s not an iPhone,” Apple’s latest advert for its smartphone points out, “it’s not an iPhone.” That might be a pretty obvious statement – infamous mimicry notwithstanding – but it comes with a bold statistic. According to Apple, 99-percent of people who own an iPhone, love that phone. It’s part of a one-two punch against Android tackling not only brand-loyalty and device satisfaction, but – thanks to a second advert released at the same time – the value to be had when you make both your hardware and your software.

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