An Apple launch like no other

Tomorrow is launch day for the Apple Watch. But it’s not like any other Apple product launch. In fact, completely the opposite. This launch, unlike any other Apple product launch over the past decade, will include no in-store availability of the product at hand. Instead of the Apple Watch being out and ready to purchase by the average consumer, tomorrow is only the day when (some) Apple Watch orders will be fulfilled. With a completely new category of device comes change for Apple, and a launch that’ll be unlike any that came before or after.

So you’ve pre-ordered your Apple Watch, and your credit card has been charged. Will you get your Apple Watch this week? Probably. If you were amongst the first people to get in and do the order start to finish.

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