This week Apple finally announced their over-ear active noise-cancelling headphones. Apple has always charged a premium for its products, justifying it with the just works argument or the premium design.

While it is inevitable the AirPods Max will be good; they set a new standard for premium pricing from Apple. In the UK we get $/£ parity so lucky Brits get to fork out £549 should they wish to experience a perfect balance of exhilarating high-fidelity audio and the effortless magic of AirPods.
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https://mightygadget.co.uk/airpods-max-vs-huawei-freebuds-studio-vs-sony-wh-1000xm4-vs-bose-noise-700-headphones-compared/