Usually, misplacing something with the Apple logo is a cause for horror, but with an AirTag attached to them I’m almost looking forward to losing my keys. Apple’s long-anticipated trackers are here at $29 a pop; I’ll have a full AirTag review soon, but I couldn’t help but share some of my first impressions about what’s arguably Apple’s most interesting product in a while. Little on the Apple Store shelves, after all, packs so much into such a small device, layering ease of use on top of technological complexity.
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