With a streaming-capable smartphone in most pockets, it’d be easy to assume that the bottom has fallen out of the standalone media player segment altogether. Sony, though, would argue that’s an incorrect assumption, and point to its long-standing Walkman line as evidence of that. Latest to join the clan is the Sony Walkman NW-ZX300, freshly unveiled at IFA 2017 in Berlin.

You might not have realized it, but Sony has been pushing out quite a number of Walkman models over the past couple of years. Unsurprisingly, their styling has drifted in the same direction of the better-known Xperia smartphones, until at first glance you could mistake media player for something more capable.

So, my big question as I donned a set of headphones and prepared to give the NW-ZX300 a quick audition in the hardly-conducive environs of the Sony booth was whether the Walkman could still offer something sufficiently compelling to make me want to add a second device to my pockets. Turns out, if you have the right music and enough space in your bag, there could well be reason enough to double up.
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