A brand well-known for its motorsport-themed chronograph watches, TAG Heuer has a vast catalog of historic models to choose from.
ounded in 1860, TAG Heuer turned 160 years old in 2020. Known simply as “Heuer” until 1985 when Techniques d’Avant Garde purchased a majority stake in the company, the brand is is best recognized for its association with motorsports, and for its chronograph watches in particular: Its historic Carrera and Monaco lines from the 1960s and 1970s are some of the most iconic automotive themed watches in the industry, and today still offer sporty and compelling options.
TAG joined the LVMH group in 1999 and has been through an image refresh in recent years under the direction of branding juggernaut Jean-Claude Biver.
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