Apple sells a product for a high price. This is not new.

It’s as regular as the turning of the seasons. Apple announces a new product and then the complaints that it’s overpriced start rolling in.

Now, I’ll be the first to admit that selling a pair of headphones for $549 does seem a bit much. 
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Continue here:
https://www.macworld.com/article/3600247/3-rules-to-understand-the-price-of-apple-products.html