2018 Q1 car sales: Winners and losers

Honda is flying, Holden’s horror start continues

With industry sales results for the first quarter (Q1) of 2018 available, now is a good time to look at the five car brands showing the highest numerical growth Down Under, and the five that have gone hardest in the other direction.

One bad or good month may be a flash in the pan, but a full quarter of any calendar year is long enough to start picking trends. With the overall car market up 4.4 per cent this year over 2017’s all-time record, many OEMs should be happy.

The reason we’ve chosen numerical rather than percentage changes is the former skews towards mass-market brands, making it a more relevant analysis of what car buyers are out there doing.

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