Tablets are still falling: why it needs to grow and how

Just days after dropping the figures for the smartphone market, market researchers and analysts are putting the spotlight on the second favorite poster boy for shrinking markets: tablets (PC are still numero uno). But for the first time in a while, the narrative isn’t as clear-cut with winners and losers. The tablet market is now at a crossroads and its ultimate fate lies on how companies will wisely take advantage of the new opportunities that are given to them. And they better be smart because now, more than ever, the need for tablets, and the need to take tablets to the next level, is growing.

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