Dropping its tablet prices from the £300/$450 mark to a more affordable range starting at just £50/$75, not only gave the budget tablet market a healthy boost of options, it also created the perfect environment for Amazon to push its wealth of content.

Because that’s exactly what Amazon’s tablets are – vehicles to sell books, TV shows, films and audiobooks. In fact, so central to the Fire OS that we’d recommend a Prime membership if you want to get the most from it.
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https://www.whathifi.com/amazon/fire-hd-8/review