ZTE isn’t a name most smartphone shoppers would recognize, but the company has ambitions to change all that with the ZTE Tania. A 4.3-inch Windows Phone 7 device, the Tania aims to deliver not only all that Microsoft OS goodness you’ve come to love, but at a price that significantly undercuts rivals. The unit we’ve been using since last week is final hardware but non-final software, hence this being a preview and not a full review, but it’s still enough to get an early take on what ZTE hopes will be a smartphone game-changer in more ways than one.

Hardware

We can’t say ZTE’s styling has exactly blown us away. In fact, the Tania proved instantly reminiscent of another game-changer: 2008’sTouch HD by HTC. Comparisons of its new Windows Phone to an aging Windows Mobile device probably isn’t what ZTE had in mind, but the soft-touch but plain plastic back cover, along with the squared-off fascia suggest the company may have some way to go before its design chops match up to those of Apple, Samsung and others.
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