Every couple of years it seems, a tech company tries to do something interesting by adding a pair of screens to a lone device. The Nintendo DS aside, most of these efforts fail to stick. ZTE hopes the AT&T-exclusive Axon M it unveiled today (Oct. 17) will be different.

ZTE is quick to point out the Axon M is not a replacement for its flagship Axon line. Rather, it exists in parallel to the Axon 7. And while the dual-screen approach may be a new one for ZTE, we’ve seen phone makers try it before, most notably Kyocera and its dual-screen Echo six years ago.

ZTE’s Tale of Two Displays