Xiaomi has confirmed that it is dropping the ‘Mi’ branding ten years after the company launched its first Mi smartphone.
Xiaomi unveiled the Xiaomi Mix 4 on August 10, making the Mi Mix 3 successor the first in its line to ditch the Mi name and marking a major shift in direction for the successful tech brand.
However, Xiaomi didn’t officially announce any changes to its naming conventions – until now, that is.
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