Xiaomi is ditching the Mi branding across all of its products

Xiaomi has confirmed that it is dropping the ‘Mi’ branding ten years after the company launched its first Mi smartphone. 

Xiaomi unveiled the Xiaomi Mix 4 on August 10, making the Mi Mix 3 successor the first in its line to ditch the Mi name and marking a major shift in direction for the successful tech brand. 

However, Xiaomi didn’t officially announce any changes to its naming conventions – until now, that is.

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