Why HTC smartphones continue to fail

HTC is getting smaller and smaller every year. That’s true not just for its bottom line but its workforce as well. Every year it puts out smartphones that receive glowing reviews and high customer ratings. And every year it also fails to break even. Why has HTC, the first smartphone maker to believe in Android, have had such rotten luck in the market it once dominated? Sadly, there is no single answer but is, instead, a series of unfortunate events.

Resting on laurels

HTC was a giant among phone makers even before smartphones were a thing. There was a reason why Google chose it to make the first ever Nexus phone.

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