Why Apple Should Make a Cheaper iPhone

Other phone makers have found success by coming out with lower-priced versions of their flagships. Why shouldn’t Apple follow suit?

There’s still another quarter to go, but Apple’s 2019 fiscal year is not going to go down as The Year of Booming iPhone Sales. After reporting its third-quarter numbers this past week, Apple has seen revenue from its smartphone business drop 15% for its fiscal year to date, as the iPhone goes from the engine that drove Apple to just another product.

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