The big Chinese brands are making waves in the smartphone market, but not all consumers might be aware these have sub-brands catering to specific audiences. Xiaomi’s Redmi has long targeted the affordable mid-range market while OPPO’s realme tries to appeal to younger audiences. iQOO, by comparison, has its roots in Vivo and has been catering to mobile gamers since it launched two years ago. That objective is reflected in the latest iQOO 7 Legend, mixing performance with the aesthetic marks of a car brand best known for its sports cars.
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