The OnePlus 9 won’t be able to escape OnePlus’ biggest problem — itself

OnePlus has always done things differently. The company started by making some of the best Android phones you could buy but selling them at a much lower cost — and it still does a pretty good job of offering you a lot more than other phone makers when you compare by price. Now we see that same OnePlus DNA moving to the budget phone segment and expect OnePlus to meet all of its internal goals even if it doesn’t sell millions and millions of them.

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