Sony grapples for relevance with Concept for Android thrust

Despite a few rough starts, and still ongoing rough patches, Sony is committed to the mobile industry, particularly smartphones. But, based on mobile business head Hiroki Totoki’s statements, its vision won’t revolve primarily around the rat race that is smartphone hardware. Instead, it wants to double down on the user experience, which, in this context, practically means the Android experience. Now Sony is taking the first step towards that goal by starting what it calls its Concept for Android Initiative in Sweden to tackle exactly that problem.

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