Samsung, Like Apple, Taps Hollywood Directors to Sell You Phones

At Samsung Unpacked, the company showed off the video chops of its new Galaxy S23 phones by running teasers of short films shot using the new handsets — made by not just anyone, but by acclaimed directors Ridley Scott and Na Hong-jin. And in phone industry tradition, Apple had done that first: Steven Spielberg shot a music video on an iPhone last July.

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