Samsung Galaxy S30 could see the death of Bixby — here’s why

A reported deal between Samsung and Google signals big changes for the Galaxy S30’s default apps

The Galaxy S30 may see the Bixby assistant and the Galaxy App Store change significantly, or perhaps even removed entirely.

That’s because Bloomberg reports that Samsung and Google are currently working on a deal that would give Google greater control over search features on Samsung’s phones, as well as having its own apps appear more prominently according to “a person briefed on the matter”.

Samsung currently prioritizes its own Bixby digital assistant over the Google Assistant, and offers its own Galaxy Store for app downloads alongside the Google Play Store. This deal would likely mean that Samsung’s homegrown options would take a back seat to Google’s offerings.

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