OnePlus Z, iPhone SE 2, Pixel 5: Why are big names rushing to make mid-range phones?

OnePlus has just announced that it’s returning to making cheaper phones, and Apple brought out the iPhone SE 2 earlier this year. It’s easy to see why the wallet-friendly crowd-pleasers are popular with buyers, but it’s not so clear why companies have decided to embrace the new marketing strategy.

Well, here’s the simple reason: the companies are just following the market.

“Looking at Western European Smartphone Market in the last 5 years, it is clear that price segments above $600 USD are growing in volumes and even more in value share,” says Marta Pinto, research manager at IDC.

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