OnePlus has just announced that it’s returning to making cheaper phones, and Apple brought out the iPhone SE 2 earlier this year. It’s easy to see why the wallet-friendly crowd-pleasers are popular with buyers, but it’s not so clear why companies have decided to embrace the new marketing strategy.

Well, here’s the simple reason: the companies are just following the market.

“Looking at Western European Smartphone Market in the last 5 years, it is clear that price segments above $600 USD are growing in volumes and even more in value share,” says Marta Pinto, research manager at IDC.
…
Read full post here:
https://www.trustedreviews.com/news/mobile-news/oneplus-z-iphone-se-2-pixel-5-why-are-big-names-rushing-to-make-mid-range-phones-4034723