Nokia 7 Plus: Detailed Review
For smartphones, the Rs 20,000-Rs 30,000 range is significantly under-served and untapped. Most mid-range aim for the sweet spot of Rs 15,000 but with distinct compromises, while the high-end offerings breach the 30k barrier by a significant margin. In between are the premium mid-range smartphones which while sporting a mid-tier processor up the ante by offering a more enticing set of features. A mid-range phone buyer is mostly maxing out his value for money, but ones who have an eye for aesthetics wouldn’t mind paying a bit more. That’s the audience HMD Global is playing at. Being a relatively small force that rose from the ashes of Nokia last year, the Finland-based company is hard at work trying to restore the iconic brand to its earlier glory.
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