The first flagship devices from Motorola under its new parent company Lenovo have been announced, and they leave behind the X brand for a new moniker — the Moto Z and the Moto Z Force.

Edited on 06-10-2016 by Williams Pelegrin: Includes information that the unlocked Moto Z will only be compatible with GSM networks.

But moving away from the phones for a second, Lenovo’s biggest announcement for the new Moto line is the addition of Moto Mods, cool magnetic modules that you can slap on the back of your phone to give it superpowers. The idea is likely taken from the remnants of Project Ara, a modular phone concept that came from Motorola’s old Advanced Technology and Projects lab. Google kept ATAP after it sold Motorola to Lenovo, and the project has been a part of its ATAP team ever since.

Moto Mods embrace the concept of modular phones, but rather than tampering with the phone’s internals like LG does, Motorola is making things simple by just having people “snap” the mods on the back of the phone with magnets. Motorola is betting big on the snap feature, as evident in their new motto: “Snapping is the new flipping.”
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