We unbox the Moto C!
Last year Lenovo’s strategy with the brand they acquired from Google, Motorola, was pretty straightforward – Moto phones are supposed to be aimed at the mid-range and high-end segment of the market (with a few outliers here and there) while their main brand will be focused on entry-level to mid-range phones.
Imagine our surprise when a bunch of affordable Motorola phones materialized out of nowhere. While we’re happy that we’re seeing more Moto-branded phones in the market, their sudden apperance may signal a shift in how Lenovo uses the Moto brand moving forward to compete with their domestic rivals.
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