Moto X Pure Edition unboxing and hands-on

This morning the Moto X Pure Edition arrived on our doorstep fully customized and ready to be the next big competitor for the top-tier smartphone crown. This device, like many Motorola devices, is able to be ordered online with custom colors and materials – because of this, we thought it uniquely important to do an unboxing video for you to see. Most smartphones look the same as one another right out of the box – Motorola’s Moto X Pure Edition comes uniquely built for the maker.

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