More than half of the US population now uses a smartphone running iOS rather than Android – the first time Apple has overtaken Google since the iPhone was first launched in 2007. Apple has always been strong in its home market and commands a healthy share of the premium smartphone segment globally, but Android’s greater variety of devices and price points has led it to be to the dominant operating system. Android first overtook iOS in the early years of the modern smartphone back in 2010 and Apple has never reclaimed supremacy.
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