Quite a few smartphone brands in recent years are breaking away from their parent company to make a mark in the industry. However, a successful story needs two main ingredients. First is figuring out the right balance of features and price. The second is generating hype. When OPPO sub-brand Realme broke away from the company a year back, it managed to capitalise on both these mantras and as such has been giving Xiaomi, its biggest rival which has been in India for nearly 6 years, a run for its money. Now we have a new brand entering the market called iQOO, formerly under Vivo, and it too has a product that has been generating some hype as of late. iQOO products (short for I Quest On and On) have largely been operating in the Chinese market before Vivo decided to expand the iQOO user base in other territories as well, including India.
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