With the iPhone 14 launch now safely navigated, the next flagship phone from Apple will be the iPhone 15 in 2023 – and one well-placed source has predicted that the iPhone 15 Pro Max model is going to get some major upgrades to further distinguish it from the standard iPhone 15. This comes from the usually reliable Apple analyst Ming-Chi Kuo (opens in new tab), who says that “Apple will create more differentiation between iPhone 15 Pros and iPhone 15 standard models” in order to boost orders for the more expensive pair of handsetsWhat’s more, Kuo adds, there’s going to be a bigger gap between the iPhone 15 Pro and the iPhone 15 Pro Max in terms of specs and features than there is between the iPhone 14 Pro and the iPhone 14 Pro Max. This greater segmentation should lead to more sales and higher profits, Kuo predicts.
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