Inside the new Apple Store Brompton Road – where you won’t have to wait to pick up the new iPhone

Apple has proven itself resistant to the economic challenges a lot of consumer technology companies have faced of late, and the opening of a new flagship retail store in one of London’s most affluent areas embodies its ongoing success pretty well – and TechRadar got an early chance to look around. The new Brompton Road Apple Store – nestled in London’s high-sheen corner, Knightsbridge, where designer fashion retailers rub shoulders with the famous luxury department store Harrods – is located on the spot of the old Brompton Arcade, which dates back to 1903. Like the company’s other London stores in Regent Street and Covent Garden, the design of Brompton Road pays homage to the site on which it’s found; the shape of seven-meter tall floor-to-ceiling arched glass windows echo the original arcade, for example.

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