How Samsung has given the Galaxy Z Fold 3 and Z Flip 3 mass market appeal

“Our new foldable products are about bringing the Galaxy Z series to the mass market,” Nick Porter, Vice President of Product Management and Commercial Operations at Samsung U.K. and Ireland, told me during an online interview ahead of the Galaxy Z Fold 3 and Z Flip 3’s launch.

Could it be true? Have folding smartphones, and crucially the prices that will make them accessible to more people, really reached mass appeal status, or is this sales-boosting bluster from a company that practically stands alone in making folding smartphones at the moment?

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