Google’s virtual reality ecosystem is now prepared to handle the public, with everything from low-cost VR headsets to YouTube 360. What we’ve got here is a full ecosystem, with the three main components ready to roll. The first step is providing the means to capture media, in this case 360-degree cameras – while Google’s own 360-rig systemGoogle Jump isn’t quite prepared for the public as yet, they’ve already released tools for creatives with their own 360-capable cameras to upload to YouTube. Therein lies the second step: providing a place for creative people to share the media they’ve created – YouTube, of course.

The third step is providing a way for people to consume the media – turning the switch on YouTube 360-view’s Cardboard VR capabilities did the trick this week. Now Google has a VR-capable ecosystem for capturing, sharing, and consuming media.
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