According to an interview with then Chief Design Officer Jony Ive, Apple spent 5 years developing the iPhone X. And it was worth the effort since the design it introduced in late 2017 will have been relevant for 5 years before Apple finally does away with the notch (expected to happen in 2022, unless it doesn’t – rumors of notchless iPhones have been proven false before).
Ah, yes, the notch, one of the most controversial features ever introduced.
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