The value of the mobile business messaging market will reach $78 billion by 2027, according to a study by Juniper Research which attributes the growth to growing adoption of Rich Communication Services (RCS). Operators hope this combination will allow them to better compete with the likes of WhatsApp and Facebook Messenger and open a new revenue stream. The value of the mobile business messaging market will reach $78 billion by 2027, according to a study by Juniper Research which attributes the growth to growing adoption of Rich Communication Services (RCS).
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